The history of House of Brains is rooted in the early stages of the BMI Brazilian Management Institute consultancy. Later, the consultancy was renamed BMI, Blue Management Institute, and expanded its focus to include strategic financial planning and organizational development for large companies.
This expansion included extensive culture and leadership projects led by partner and CEO Daniel Augusto Motta, an economist who has always seen private organizations as essential promoters of well-being and political articulation in civil society. The group now includes economists, financiers, psychologists, sociologists, philosophers, architects, physicists, and computer scientists.
Since then, BMI has been responsible for several significant organizational transformations in the country, establishing itself as a leading brand in this competitive advisory segment and an agent of positive transformation for companies committed to generating shared value for society. The group’s guiding purpose has been to inspire positive change. The trajectory has always been guided by integrity, requiring studies, research, intellectual capital development, and long-lasting relationships, all underpinned by a commitment to customer satisfaction in every delivery.
With a consolidated reputation and credibility among the top leadership of the largest Brazilian companies, BMI expanded its excellence projects to other organizational layers. In 2019, the group acquired Be-LiveLearning, a soft skills development company in the corporate environment, led by partners Alessandra Lotufo and Daniella Russo.
The group immersed itself in research and studies in the following months, publishing The Outstanding Professional Report. In the spring of 2020, Bossa.etc appears. It is a content tech company that promoted edutainment based on the IMPACT©️ authorial methodology to boost engagement and knowledge retention in its learning solutions. Bossa.etc became an irreverent and contemporary reference on topics related to the future of work, organizational design, corporate learning, essential leadership, and shared value.
The year 2022 marks a new expansion leap for the group with the acquisition of Afferolab. The learning company brought with it a wealth of expertise and a strong reputation – it had its base in the creation of Lab SSJ in 1992, and more than two decades later, in 2013, it joined Affero, one of the largest corporate education companies in the country at the time to form Afferolab. Upon joining the group, the company gained intellectual renewal and technological investment in its corporate learning solutions. In 2023, Afferolab started to position itself in the Empowered Learning territory, a concept that emphasizes the empowerment of learners through personalized and adaptive learning experiences.The acquisition consolidates the group's corporate learning tower, which is established with two organizational development verticals: a pillar of organizational consulting (BMI) and another of corporate learning (Afferolab), both supported by a think tank (Bossa.etc).
Based on its solid strategic positioning as a leading HCM (Human Capital Management) provider in Brazil, the group has been firmly committed to inorganic growth and market consolidation. House of Brains would appear 2023 as a holding brand to consolidate the group's development. The HOB platform is currently positioned as a comprehensive company offering complete HCM solutions, which encompass all aspects of managing an organization's workforce.
In 2024, Wisnet Consulting and NW2 were fully incorporated by HOB, mainly focused on leadership development, people design, and team performance consulting. By the end of this year, Bossa.etc, Wisnet, and NW2 brands would be incorporated by Afferolab and BMI, launching HOB's new portfolio offering structured around the motto redesign & upskill.
At House of Brains (HOB), Redesign and upskilling are more than business strategies—they are essential to empowering organizations to thrive in a rapidly evolving world. Our focus on Redesign stems from a belief that companies must continually rethink and reimagine their structures, operations, and culture to remain competitive and meaningful. This process involves a deep dive into an organization's DNA, enabling us to help businesses embrace transformation while staying true to their core values. Our experts, who span diverse fields such as economics, technology, and social sciences, work closely with leadership teams to identify innovation, sustainability, and operational excellence opportunities, inspiring and motivating all stakeholders.
Upskilling is central to preparing the workforce for the future. We equip individuals and teams with the skills, tools, and mindsets required to lead and succeed in the digital age.
This dual focus on Redesign & Upskill underpins every solution we deliver. By aligning strategic foresight with the latest educational technologies, we transform not only the structures of businesses but the people within them, ensuring they are agile, resilient, and ready to meet future challenges. Through this, HOB continues its mission to catalyze positive, long-lasting transformation in the organizations we serve.
Inherited from the beginnings of BMI, created to be a world-class consultancy in its sector, the excellence that has always been the group's trademark stands out at House of Brains. The characteristic is imprinted both in the intellectual production and in the appreciation of impeccable aesthetics, manifested in the headquarters' impeccable decoration and the visual presentation of the authorial content, organizational development projects, and learning solutions of its brands.
House of Brains has a lot to be proud of. In more than two decades, the group has invested in excellence and integrity to build and consolidate:
1. The organization’s reputation in the Brazilian market;
2. The quality of authorial knowledge production, with proprietary theses and methodologies;
3. The high level of human capital of consultants and specialists;
4. Financial investment capacity superior to many competitors;
5. The basis of strategic relationships with the largest companies in the country.
